One of the most powerful financial concepts has nothing to do with stock picking, market timing, or complex strategies. It’s simply understanding what today’s spending could become if it were invested and allowed to compound and grow over time.

This isn’t about guilt or deprivation, it’s about awareness and intentionality. You should choose to spend money on things that truly improve your own life, while minimizing spending on things that don’t. Everyone is going to have a different answer to what truly brings them joy. It may be the daily coffee, the game on their phone, or spending quality time with the people that we care about. The point of the exercise is to determine what it is for you.

Small amounts may not feel meaningful in the moment, but over long periods of time, they can grow into surprisingly large numbers. At a 10% annual rate of return, money roughly doubles every 7–8 years. To illustrate this, let’s look at what common everyday expenses might be worth 30 years from now, assuming a 10% annual compound rate of return.

A $10 coffee doesn’t feel significant and for many people, it’s a daily ritual they genuinely enjoy. Invested instead, that same $10 could grow to approximately $175 over 30 years. This isn’t a suggestion to give up coffee. It’s simply a reminder that even small, recurring expenses have an opportunity cost and it’s worth understanding what that cost is. Would you still buy the coffee every day if you thought of it like you were spending $175 when you got to the counter?

A $100 dinner with friends or family can be money very well spent if it creates memories and enjoyment. From a purely financial perspective, that $100 could grow to about $1,745 over 30 years if invested. Sometimes the experience is worth far more than the future value and that’s perfectly okay.

A $1,000 purchase may feel like a one-time, justified expense. Left invested for 30 years at 10%, that same $1,000 could grow to roughly $17,449. Larger discretionary purchases naturally carry larger opportunity costs, which is why being intentional matters most when spending more.

One-time purchases are easy to evaluate. Habits are where the real impact occurs — because repetition plus time is where compounding truly shines. Here are two examples, using the same expenses above for a daily coffee during the work week and a weekly restaurant bill.

For our first example, let’s assume that you purchase a $10 coffee, 5 days per week, every week of the year. Let’s assume that you do this over the course of your 30-year career. This would work out to $2,600 per year that you’ve spent on coffee. If that $2,600 were invested annually instead, over 30 years it could grow to approximately $427,000. That number surprises many people, not because coffee is “bad,” but because consistency matters far more than size. If your daily coffee is something you genuinely enjoy and look forward to, it may be money well spent. If it’s simply a default habit, this is where awareness can make a meaningful difference.

Our second example assumes that you treat yourself to a once per week restaurant dinner, where you spend $100. That equals $5,200 per year spent on restaurant meals. Invested instead, over the course of 30 years, that annual amount could grow to roughly $855,000 over 30 years. Dining out can be about connection, convenience, and enjoyment — all valid reasons to spend money. The key question isn’t “Should I spend this?” It’s “Is this spending aligned with how much value it adds to my life?”

This exercise is not about cutting all enjoyment from your life or optimizing every dollar. It’s about recognizing that small amounts add up over time, understanding the opportunity cost of habits, and making conscious decisions about where your money goes. If something brings real joy, meaning, or convenience then spend confidently.

The goal is to reduce spending on things that don’t actually improve your quality of life, and redirect those dollars toward long-term investing or things in your life that personally bring you joy. We rarely regret spending money on things we truly enjoy. We often regret the money that disappeared without meaning. Understanding what today’s spending could become tomorrow gives you clarity, not restriction. Awareness leads to control, control leads to better choices and better choices compound, just like investments do.

Jesse Ogloff, B.Comm, PFP, CFP, CIM, CFDS

Associate Wealth Advisor / Associate Portfolio Manager

CIBC Wood Gundy

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Appendix :

Assumes a 10% annual compound rate of return over 30 years

Amount Spent Today	Future Value in 30 Years
$10	~$175
$100	~$1,745
$1,000	~$17,449

Habit-Based Examples (Annual Investing):

• $2,600 per year (daily coffee): ~$427,000
• $5,200 per year (weekly restaurant): ~$855,000

Returns are illustrative only and not guaranteed.